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Crowdsourcing Creatives to Build the Future of AI 

Waffle Video connects AI Companies with a global network of video creators to deliver custom-made video data for AI training. 
Creators:


AI Companies: 
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Upload Custom Videos Through Our First-of-Its-Kind Mobile App
We Sell to AI Companies
You Earn Money 
How it WORKS
Help shape how AI understands our world.
And Get Paid For It!

What is

Waffle Video?

Waffle Video connects video creators and AI companies who need custom-made video content for AI training. Custom video orders are posted as "Missions" on our mobile app, making it easy for creators to record, tag, upload, and be paid for their videos.  
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It's as easy as makin' waffles...

... the secret ingredient behind better AI.

Why
 

Waffle Video...

The Secret Ingredient to Better AI? You.

Your unique perspective, creative sense, and taste make you uniquely human. In order to develop more helpful AI video tools and models, we need thoughtfully crafted, high-quality footage that only humans can provide.

​A Market Hungry for Content

Right now, AI companies need billions of high-quality videos to train their models. Our platform connects them with content creators around the world to supply custom-made video data. 

An intuitive platform that makes uploading and managing content easy.

We walk you through each step; from deciding on what to film, to final upload and payment. Waffle Video lets you focus on creating while we handle the technical side.

Join the WAITLIST to gain early access and receive opportunities through our mobile app and patent-pending system.

Meet the Team

Behind Waffle Video

At Waffle Video, our team is dedicated to empowering creators to shape the future of AI by connecting them with paid opportunities to improve the AI tools they use in their creative projects. 

Joey Newfield is a filmmaker, tech nerd, and actor passionate about telling impactful stories. Joey gained recognition on the festival circuit as the writer, director, star, and editor of a microbudget horror-comedy feature. He is now developing an upcoming horror feature with a notable executive producer and sales company attached. With a Master of Science in Electrical and Computer Engineering from the University of Florida, specializing in Machine Learning, plus bachelor's degrees in Statistics and Theatre from Florida State University, Joey bridges the gap between art and tech. He believes the future of AI should empower creators rather than replace them, driving Waffle Video's mission to create a fair and innovative marketplace where creatives can thrive in the evolving technological landscape. Favorite Waffle: Chocolate Chip Peanut Butter with a side of REAL maple syrup to dip each bite in.​​​

Joshua Mesnik is a creative entrepreneur, filmmaker, and educator. Co-Founder of Waffle Video, he is building a bridge to connect the worlds of creators and AI development, ensuring that human voices, values, and aesthetics remain at the heart of the AI revolution. A SAG-AFTRA actor and multi-media producer with more than a decade of end-to-end production experience, he loves telling purpose-driven stories.  A synchronicity surfer, Joshua swims at the intersection of technology, entertainment, education and wellness, recently moderating a panel At SXSW EDU 2025 titled "What Makes Us Human? Preparing Young People for the AI Age", and has a Master's degree in Producing from the New York Film Academy, with Bachelor's in Advertising from Florida State University. A founding member of the non-profit Open Future Institute, he has helped pioneer integrative education programs centered on life’s biggest questions, reaching over 14,000 public high school students with the groundbreaking QUESTion Class. Favorite Waffle: Whole wheat organic waffle made with walnuts, topped with perfectly ripe bananas and REAL maple syrup. Butter on the side just in case I lose control.

Mario Aburto is a full-stack engineer and technical strategist currently leading technical vision and engineering excellence as CTO at Waffle Video. With years of startup experience and enterprise expertise from his role as Staff Forward Deployed Engineer at Alation, Mario specializes in transforming early-stage ideas into scalable solutions. His background spans software architecture and engineering, cloud deployment, and teaching data science, along with web development at Rutgers University. Proficient in a multitude of programming languages, and distributed systems, Mario architects Waffle Video's patent-pending platform - processing video uploads from thousands of creators and connecting them with AI companies needing ethical training data. While balancing hands-on coding with high-level strategic decision-making, he's building the technical foundation for a liquid data licensing market that ensures creators get paid fairly while AI companies get the clean, structured video data they need. When not coding, Mario enjoys playing soccer, hiking, spending time in nature, and staying up to date with the latest cutting edge technologies. Favorite Waffle: Whole weat chocolate chip waffle topped with wild blueberries, with a side of local honey and grass fed butter.

Our Advisory Board

30+ years launching and scaling entertainment and tech enterprises. Ex-Disney, Sony, Fox, Dolby Laboratories, PWC. MBA Harvard Business School, BA UC Berkeley

20+ years building businesses at the intersection of technology and content.
 HBO, Universal Music Group, Disney, Tastemade. Led a company that built an generative AI platform - sold to leading Hollywood research company. Expert in strategy, operations and general management.

10+ years building AI-powered data platforms and ML systems.
 Ex-Antuit (Goldman Sachs backed), Co-founder, Skryty.
 Senior Manager, Forward Deployed Engineering at Alation.
 Enterprise data science expert.

10+ years building AI-powered data platforms and ML systems.
 Ex-Antuit (Goldman Sachs backed), Co-founder, Skryty.
 Senior Manager, Forward Deployed Engineering at Alation.
 Enterprise data science expert.

FAQs

Frequently asked questions

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